Graphic Design, Web Design, and Branding | Middle Tennessee
Two Pixels Off
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: twopixelsoff.com
Project Background
The goal of this project is to build excitement for the episode by using dynamic and visually engaging designs that capture attention and resonate with the target audience. It aims to attract listeners, particularly entrepreneurs and creative professionals, who seek practical advice and strategies for their careers. Additionally, the campaign seeks to strengthen the podcast’s branding by maintaining a consistent and professional design identity across platforms, contributing to the broader effort of growing the podcast’s audience
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Logo NOT designed by Elevation Branding & Design
Poster not designed for use.
Podcast Poster
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Bold Header Design: Placed prominently at the top with contrasting colors (black and yellow) to grab attention.
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Emphasis on the Episode Date and Title: The episode date and title are in bold, white text on a black background, making them the focal point. This hierarchy ensures they’re easily seen at a glance.
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Strategic Use of Imagery: The photos of Mike Janda and Brad Hussey are used to humanize the content and connect with the audience. The white outlines around their images help them stand out from the bright yellow background.
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Branding Consistency: The "Two Pixels Off" logo is placed prominently in the bottom-right corner, ensuring brand recognition and providing closure to the design.
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Incorporation of a Quote: A key takeaway is presented in a speech bubble, visually separating it from the rest of the text. The yellow background of the bubble complements the color scheme while adding dimension to the layout.
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Clear Typography Hierarchy: Multiple font weights and sizes are used to differentiate key elements (e.g., title, date, quote, and body text). The mix of sans-serif fonts conveys modernity and professionalism.
